Kapat Ikon
File Subject: Importance Of Increasing Brand Awareness In Global Markets

While creating the brand image and branding vision for a brand, activities aimed at increasing brand awareness in the market in which it is active are very important for a sustainable brand.

In preparing for this process, first of all, a correct strategy must be established and a good perception management should be carried out for the customer / consumer.

In particular, when creating a new brand, the message and vision to be offered in order to break the consumers’ existing brand habits must be the most effective / presentable.

Because the bridge between customers and the product offered is provided by the brand image created. Therefore, the first image that appears in the minds of the customer regarding the brand is the image of the brand.

In short, the success of companies in both domestic and foreign markets depends on the strength and sustainability of this brand image.

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