Today, the approach that companies must be not only as an institution that just benefits themselves, but also organizations that integrate with society and benefit humanity comes to the fore.

When we look at a product, it interacts with the environment at every stage, from the design process to the end of its life.

Therefore, a product has a special importance for the environment in its entire life cycle. This reveals the necessity for businesses to produce value for the environment and humanity in the product and service process.

It is observed that the companies that shape their works by prioritizing not just the present but also the future and which show environmental sensitivity at every stage of production, strengthen the brand perception and progress to the future with stronger foundations.

For this reason, developing environmentally friendly practices for companies and acting with a focus on the future of humanity is an important element in the sustainable brand journey.