Hi everybody,

In this newsletter, I would like to briefly mention the points to be taken into consideration on the way to success in branding.

As you know, one of the most challenging processes for brands is to provide sustainability.

As a matter of fact, no matter what share a brand has in the market, the brand’s future positioning and how much it grows in the market is more important than its current strength in the market.

We can see a lot of examples where companies that fail to achieve this and do not care about this process are experiencing difficulties in intense competition.

Therefore, when we look at the negative examples experienced, we need to understand the importance of the brand image, which can be defined as "all experiences, sensations and perceptions of customers about the brand".

With this in mind, our most important goal as Aktaş Holding is to increase our market share in all parts of the world and to increase our existing brand awareness and perception to better levels.

As a Turkish brand, we proudly continue to carry out good works in international markets and are taking firm steps towards market leadership especially with our global brand Airtech.

In this regard, I want to emphasize the "Turquality" support provided by our state to strengthen the image of Turkish brands in the international arena...

The Turquality program in which we are involved with Airtech provides significant international contributions to Turkish brands.

Increased continuity of such supports will facilitate the proliferation of brands that open up to the world from our country.

Best regards,

İskender ULUSAY

Aktaş Holding’s Chief Executive Officer