In fact, quality management is a necessity that increases the competitiveness of the company, prepares the infrastructure for improvements, increases the sense of trust in the customers and makes it stand out in matters such as brand value and reputation.

Building the quality management structure necessary to achieve long-term success and to make the brand value sustainable has become one of the main targets for companies today.

However, it is not the quality that is essential in the quality management process, but the achievement of quality sustainability. Companies should give importance to R&D and technological investments in order to achieve sustainability and should not lose their competitiveness by following the latest technological developments in the sector.

In summary, it is an undeniable fact that sustainable quality management plays a key role in order for companies to move forward, grow the brand and sustain success.