Dear Aktas Holding stakeholder,
One of the most important pillars of corporate strategies is undoubtedly branding activities. Maintaining and sustainability of branding activities from the ground up meticulously is one of the determining factors in the future position of the firms.
Creating a brand is not an easy process; yet it is a process that should be thought and well-managed in the finest detail.
In order to increase the value of the brand further and to ensure that the brand has a permanent place in the minds of target group, correct planning such as strategic brand management is needed to achieve success in the branding works.
Especially today, this process has become much more important in family-owned businesses, one of the most important pillars of the economy.
From this perspective, it is beneficial to say that the brand identity and branding works that our company, as one of the biggest actors of the sector in the world, has built up step by step from the first day, has a major contribution to the successes achieved at the global level.
As Aktas Holding, we continue to create value for our customers all over the world with our role as 'pioneer of innovations' in the sector, and with firm steps, we continue our journey of branding that we place great importance to.
The sector we serve naturally requires constant development and innovation. Companies that do not invest in information and technology and do not give importance to branding can hardly survive in this intense competitive environment.
Taking this fact into consideration, we aim to continue our branding activities without slowing down and delivering the highest level of added value to our company in order to reach our company's major goals.
Best regards,
Iskender ULUSAY
Aktas Holding Chief Executive Officer