Branding studies brings very important contributions to companies in every field. In particular, brands require branding at the point of innovation and this process is one of the achievements of companies which can adopt an innovative approach.

Developing a brand strategy for a brand comes to the fore as one of the most challenging steps in the marketing process.

In particular, building the identity of the brand with all its components and effectively managing its branding activities is of great importance in the process of reaching the target audience.

Deciding which brand strategy to implement is a key factor in the future of the company as it is an important element of power in providing competitive advantage for companies in the markets where competition is intense.

A well-defined brand management structure should be created in companies in order to manage branding activities successfully in the long term and to make brand values ​​sustainable.

At this point, the ability to protect existing customers and to attract new customers to the company by strengthening links with potential customers is closely related to the effectiveness of the implemented brand strategy.

With the right branding strategies, therefore, it is obvious that the companies will stand out in the global competition and the brand will reach the future with sustainable successes.