In the era we are in, companies are in an effort to exist under intense pressure to compete in national and international markets.

It is now necessary for companies to remain competitive and gain competitive advantage in order to be preferred by making a difference to their competitors.

Companies that attach great importance to R&D and innovation in a rapidly changing and challenging competitive environment and the firms achieving sustainability in the works on these fields will always be one step ahead.

In short, it can be said that R&D and innovation are the most important component of competition environment. In this direction, it is a fact that the companies focusing on adding value to the sector in every sense and following the developments closely make bigger influences.

As a matter of fact, in order to become a brand in global markets and to be always on the front line, the enterprises must attach great importance to R&D and innovation and keep up with developments in this area.