Aktaş Holding continues to take concrete steps in its branding activities, one of the company's priorities.

Acting with the concept of  "continuous improvement" since its establishment, Aktaş Holding has organized a workshop on "Improvement in Brand Processes".

The event, organized in the form of a brainstorm, generated important ideas that could contribute to the company's global branding processes.

Crowne Plaza hosted the event on July 19, while Aktaş Holding Chairman İlknur Aktaş and Aktaş Holding Board Member and Chief Executive Sami Erol did not leave the employees alone in the event.

Ideas being targeting to convert into added value

The event, in which the employees who divided into different groups and generated ideas that could contribute to the company's global branding process, was extremely productive.

Speaking at the organization, Aktaş Holding Board Member and Chief Executive Officer Sami Erol said that one of the most important goals of Aktaş Holding is branding.

Referring to the fact that Aktaş Holding, which is always aiming for perfection, has shaped its future with an understanding of continuous improvement, Erol thanked all the employees who contributed to the event by stating that such organizations are extremely useful at the point of emerging new ideas.