Irrespective of the primary field of activity of firms, they must always act with an innovative point of view  to adapt order of the new globalizing world and meet consumer / customer expectations rapidly changing without getting out of date and position themselves within the change and transformation properly.

In the current order where competition becomes different in the local, national and international arena continuously, companies must be able to display innovative approaches in all product and service processes and also analyze customer expectations with a holistic understanding within the framework of continuous improvement culture.

On the other hand, the ability of firms to develop unique and qualified products and services by starting up innovative and creative applications is important not only for the present day but also for future of the company to get a global sustainable competitive power.

That’s because innovative points of view in product designs of brands, operating on a production-focused basis, in particular, are one of the primary aspects which are considered in addition to total quality and nature of products produced by them.

At this point, we see it as an undeniable fact that brands, which act with innovative thought and capable of properly using the knowledge and creativity talent when they develop solution-oriented products and services, render their successes on the global competitive markets as sustainable.