In all production and service processes, which the companies that step in the course of institutionalization, exhibited in the globalized new world order, the exact positioning of R&D and innovation focused development strategies among the future planning takes place at the beginning of the elements that are to be considered.

When we integrally approach especially to automotive industry and its side industry, under the light of rapidly developed technologies, it is seen that the development and changing strategies of the sector ware used in the fastest and effective way not only in our country but also in the world, and they have the features that contribute to the economy of the country in respect of generating the added values.

The automotive sector, which is the pioneer of the innovations, provides all these acquisitions to the national and international economy, and it has the capacity that can serve best for the expectations of the consumer as a result of the future oriented studies by commissioning several public-private supported projects through its duty of being the leader of qualified activities with continuity and the transformations that make difference.

On the other hand, the companies which put their hands under the stone in respect of providing such contribution to the economy in global by the sector, and which develop the original and innovative products, and increasing their budgets they allocated gradually by the years for R&D and innovation and give weight to the works that will contribute to the development of the sector, are directly proportional to their power that they obtained their corporate past and their vision.

In this respect, as it is apparent that the companies which attach importance to these parameters in line with their objectives by keeping the development and innovation in the forefront in products and services both quantitatively and qualitatively, in today’s world, come forward compared with their competitors in achieving the success with continuity, and transformation of these processes to the corporate culture is essential in respect of the continuity of the business.