One of the basic points for the firms to achieve sustainable success at these stages is, no doubt, to efficiently define the R&D and Innovation-focused development strategies by focusing on innovativeness and difference to step forward from their competitors under the national and international market conditions dominated by the competitive market conditions.

The companies which have a vision and target of growth may create difference by the methods of properly using know-how and knowledge in line with the sector requirement and customer expectations to bring the future technologies together with the present standards.

We see that the companies which focus on developing innovative solutions and allocate a substantial share in their existing budget for their attempts related to R&D and Innovation, especially in recent year, increase each passing day in addition to the giant firms operating in the global arena.

Of course, the state’s various incentives, encouraging the producer and resulting in entrepreneurs desiring to create difference, are also included in the primary reasons for increase in such percentage.

The word “Innovation” may be defined as the operations to make both products and services and production methods of firms different and ready to innovation all the time under the high competitive conditions.

In the future, while differences shall take place in the production technologies, the innovative programs in the planning systems shall undergo change; the rubber and suspension systems shall appear with more optional and a wide range of products and services. Likewise, new marketing methods shall be developed and new rising trends shall be developed (like social media)…

At this point, while the business methods in the past are expected to change to a great extent, it must be a realistic step for the firms to define right strategies and take their steps carefully and include innovative approaches in their basic visions.