Dear Aktas, Holding Stakeholders,

In terms of businesses, making customer satisfaction a priority and analyzing the needs and expectations, while continuing it, is also a mandatory activity to be able to manage this process in the most effective and fast manner.

The "branding" phenomenon that emerges at this point is frequently a matter of discussion in today's world.

Creating a brand for a product or service should be known to be a journey that requires considerable long-term and meticulous work, although it may seem easy today.

Because it is essential to maintain sustainability in branding; and to be planned, continuous and consistent.

While businesses tend to take different steps in branding to avoid disappear in the global competition, it is important to remember that branding has earned 'trustworthy' customers to the company.

Branding also gives companies a competitive edge. However, if customer requests are lagging behind, and are not responded to expectations, it is even possible that the current brand will face the risk of going back and disappearing.

Therefore, the most accurate and rigorous branding, which is a very serious and comprehensive process, will be decisive for the future status of the brand.

As Aktas Holding, we have been shaping our future journey with the priorities of 'sustainable growth' and 'creating value' since our establishment.

At this point, we strive to ensure that our existing brands are sustainable globally, while we endeavor to best complement the backdrop of these brands with our 'people focused' and 'community integrated' approaches.

All of these studies are elements that add value to the brand as a whole and in connection with each other.

As it is remembered, Aktas Holding is making significant breakthroughs towards our vision of branding at the global level, especially with the year 2017.

In this context, while focusing on transformation with the digital brand, we are also undertaking extensive studies to capture our forward-looking targets by launching a field analysis study related to Industry 4.0 within the scope of excellence cultural conversion studies.

As the Aktas Holding, at the point reached, the mission of being the 'global player of the sector' is supported by strong investments and innovative works; We aim to provide added value to both our country and the global economy at the highest level.

Best regards,

Sami EROL

Aktas Holding Board Member and Chief Executive Officer