In order to survive and grow in the competitive conditions of the period we are in, companies need to constantly change their products, services and business forms.

Nowadays, branding activities have become very important in order to make a difference in front of competitors and take a step forward.

Branding also requires sustainability. Firms should attach importance to branding at this time when competitive market conditions are increasing day by day in order to provide sustainability and protect its existence and should continue to work intensively for this purpose.

As a matter of fact, institutions that are aware of the importance of the branding process will always make a good mark in their fields.

Branding is a very important influence especially when businesses are opening up to foreign markets. Because brand performance also affects export performance.